Every idea has a defined purpose and a unique story to tell at lemmondsDESIGN. To find it, we enact a creative process based upon four primary steps – Define, Design, Build & Complete. When the stepped process is complete, the final outcome is not only expertly executed, it’s purpose-driven design that will increase your ROI, brand awareness and engagement opportunities.
Activities during this phase traditionally include discussions on objectives, creative, content/content management requirements, existing applications and/or databases and third-party services. The end result is a strategic plan that assures the project will meet its desired goals.
The conceptualization and creative direction that drives both the message and the visual personality of the project is then developed. The visual design of the project is the synthesis of the research and planning that has already taken place. Our design team will take the inspiration provided from various creative exercises to create mock-up or the “look & feel” design compositions, that include colors, user options and layout, so that the presented designs attempt to portray the look and feel of the finished web site, marketing piece, ad, etc.
The design will portray the client personality and brand (i.e. logo, color palette, font. etc.). Once the overall “look & feel” has been approved, design and branding standards will be applied throughout the assignment providing continuity and consistency.
Upon final client approval, the project is delivered and made available to the client.